Starting a florist business online requires a lot of hard work, dedication, and technical know-how. However, the profits from owning an online florist store more than makeup for the stress involved. One advantage you have over brick and mortar florist shops is the ease of access.
We have provided a guide on how you can start and manage a successful florist business. Read this article for tips on how to start your business and choose a POS.
How Can I Start A Successful Online Floral Store?
To set up an online floral business guaranteed to beat all others, you must have the necessary experience or knowledge of floral arrangements. Online shoppers are drawn to your floral arrangements.
If you don’t have this knowledge and skill, you will need to learn all you can. Online sites offer videos on how to achieve stunning floral arrangements. Once you have the necessary knowledge and know-how, it’s time to move to the next step.
Drafting Your Business Plan
For all businesses, a business plan is a powerful tool. Your business plan helps you articulate your vision for your online business, goals and how you plan to achieve them. You must set feasible short and long-term goals; this helps you track your progress.
Key features of your business plan include
- Mission and vision statement – these summarize your business goals
- Executive Summary – a two-sentence summary of your online floral shop
- Financial projections – for the next 3-5 years
- Unique Selling Point – your unique selling points are what differentiate you from rival online stores. It may be your delivery time or even flower stock.
Naming Your Online Florist Business
We advise that your business name be catchy, interesting and unique. Don’t forget to check the available domains. Your business name should tally with your domain name. Once you have ascertained that the domain name is available, you will need to register it to secure the name.
Getting A Unique Logo
Your logo differentiates your florist business and helps it stand out. Your logo must be well designed, clear and eye-catching. You can outsource an expert to design the logo for you.
Designing Your Floral Website
Designing a responsive website is essential for your online floral business. You may need to get the help of a professional web designer. Ensure that your website is optimized and mobile-friendly.
Once you are done designing your website structure, the next step is setting up your web pages. Your pages must be physically attractive and feature medium to high search volume keywords. Your pages must have a clear picture of your floral arrangements and services as well as a concise and fun product description. Remember your pictures and product descriptions are what woo your customers.
Here are some requirements your website should fulfil
- Be responsive
- It must be easy to navigate through and access from both desktops, tabs and mobile phone.
- It must have a clear call to action.
- Attractive images of your products
As with every business, you will need to carry out a market survey before you start your online florist business. Key features your market survey should address include.
- Target audience – you must identify your target audience. Doing so enables you stock products that they are more likely to buy.
- Competitors – your market survey must cover other rival stores; their strengths and weaknesses.
Choosing an Inventory
Once you’ve identified your target customers and the niche your online business hopes to meet, you can now choose your flower stock. It is important to stock up flowers that your target audience have been shown to love or related items.
Selecting a retail supplier will be the next challenging task. Get a supplier that offers the products you want at affordable prices.
Deciding Your Shipping Options and How Best to Preserve Your Flowers
You will have to decide whether you will offer state shipping or even worldwide delivery. Whichever option you choose, you must identify how best to keep your flowers in their fresh state till they arrive at their destination.
Selecting A Well-Coordinated Delivery Service That Suits Your Needs.
Your selected delivery service can make or ruin your online business. You’ll need a reliable logistics company that can deliver ordered arrangements on time else. If the delivery service fails to deliver the orders promptly, the flowers will wilt and gain you lots of criticism from customers. Dissatisfied customers are not likely to patronize your floral business again.
Here are a few points to look out for in a delivery service
- Coordination – if the delivery service is uncoordinated, chances are that your customer’s orders will arrive late.
- Quality of Delivery – the staff of the delivery company must be trained to be efficient and deliver fresh flowers promptly.
- Cost – you should choose a delivery service that is within your budget.
How Can I Choose A POS for My Florist Business
Your business requires the right POS to optimize your checkout and make the payment process easy. However, choosing the right floral point of sale software can be challenging. We advise that you read reviews on each; this helps you make an informed decision.
We advise that you choose one that offers you all the functions you need at an affordable price.
How Can You Optimize Your Checkout and Get the Necessary Equipment?
To reduce the number of bounces, you must make your check out process as easy as possible. The payment options you offer also have a role to play here. You can offer credit card, flutter wave and even PayPal. You must make sure your payment process is secure.
Take care to select a point of sale software that is suited to the needs of your floral business. There are several POS you can choose for. Select one that is within your budget.
How Can I Attract Customers to My Online Florist Business?
Once you have sorted out the nitty-gritty of your online florist store, it is time to advertise. Advertisement helps you draw attention to your products and services. Luckily, there are several inexpensive ways to create awareness of your online business. Let’s discuss a few of them below.
Social Media – you can advertise your online florist business via social media. You have the option of creating your page where you display your products and services or just paying influencers to advertise your site for you.
Website – to start with, your website is a great place to show off your products. You can provide additional information on your specials and discounts. Do not forget to add your prices and delivery period.
Join Local Wedding Associations – it is no secret that weddings provide a huge source of income for online florists stores. You can tap into the wedding market by registering your business with local and international wedding associations. Most of these associations host huge bridal fairs many times in a year effectively granting you more reach.
You can also tap into the wedding business by building relationships with event coordinators and wedding planners around you.
Join Floral Organisations – the benefits floral organizations offer your online business are innumerable. There are several of these organizations locally and internationally. By joining any of them, you can gain access to several products like catalogs templates and website templates.
Floral organizations asides from increased reach also provided your business with all the support it needs. They also provide educational teachings on how to run your florist business and the best ways to create beautiful floral arrangements.
Your decision to start an online florist business is a great one. However, you will need experience and skills to make this business thrive. We have provided you with all the information you need on how to start your online florist business. Go ahead and open the online floral business you’ve always dreamed of.